In part one of this series, I briefly discussed how B2B startups can use social media to create positive business outcomes by driving revenue. In this follow-up, let’s discuss using your socials to ...

There's no insult intended, but some B2B startups are clueless about marketing. They don't send emails. They don't use social media. They don't do anything. And that could hurt them, judging by a ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. For online B2B purchases, that's not the case. Sprinque is set out to ...

Over the last two years, the goalpost for startups to show success has shifted from growth to profitable growth with high margins. This is primarily driven by the change in the cost of capital due to ...

UNIVERSITY PARK, Pa. — Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose ...

For B2B startups, growth is not a want — it’s a survival measure. Early on, every transaction, every connection, and every response matters. But this is when businesses are really in disarray: ...

Alerzo, a Nigerian B2B e-commerce platform that digitizes commerce and payments processes between FMCG suppliers and informal retailers, has laid off 15% of its full-time workforce, the company ...

Co-founder and CEO Yoav Vilner believes that, out of all of the challenges business-to-business (B2B) companies face, demonstrating the product is the toughest nut to crack. That's why he named his ...

In the time of shedding and cold rocks, many developers branch out and work on their own startup ideas. It is not as crazy as it sounds. If you suddenly have time on your hands, and there are more ...