Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. How it works. When you use Target CPC, you’re telling Google the average price you’re ...

Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs. Businesses must invest in advertising ...

The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, ...

Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget. There have been several questions about how to lower average CPCs. Today’s Ask ...

Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC ...