Augmented Reality seems to be all the rage these days. Last week at GTC 2015, we saw some rather interesting augmented/virtual reality demos from Google and some of its software development partners.

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. Apple showed off its new augmented reality ...

Kotaku's Gergo Vas explains the above video: No mercy for the coffee cup. Ádám Horváth is developing a neat littleAugmented Reality plugin for Unreal Engine 4, and to demonstrate its capabilities, he ...

Theme-parks I Just Learned About One Optical Illusion at Disney World's Pandora - The World Of Avatar That Is Blowing My Mind Theme-parks Disneyland Revealed More About Its Replica Of Fantastic Four's ...

While Google Glass may have fallen flat, companies big and small are still chasing the dream of seamless augmented reality — information delivered to your field of vision without distraction (and ...

The iOS 11.3 update, seeded to developers and public beta testers last week, introduces ARKit 1.5, an upgraded version of the set of tools developers can use to create augmented reality apps for the ...

Are augmented reality and virtual reality mutually exclusive? One ambitious startup, Sulon Technologies, doesn't think so. Though it's still early days for the company's standalone Cortex AR/VR ...

Everybody knows that gaming could be big on augmented reality (the process of adding computer-generated images to your actual view of the real world), but they haven’t really shown what would be fun.

The mysterious augmented-reality startup has released a video demonstrating its technology with zero special effects or compositing, it claims. Michelle Starr is CNET's science editor, and she hopes ...

You might remember the augmented reality business cards we wrote about all the way back in July 2009; well, Olympus has taken the same idea and turned it into a pretty neat interactive demo for their ...

Magic Leap showed off a clip demonstrating the capabilities of its augmented reality technology at the WSJD Live conference today, and it’s brilliant. The Google-funded company claims the demo was ...

Via @cperey, who would know, because she is, like, Ms. AR Standards. *It's a press release. 10 February 2014 – The Open Geospatial Consortium (OGC) invites all mobile developers, location data ...