Apple Inc. has silently started rolling out a new AI-powered chatbot named 'Support Assistant' within its Apple Support app. As per a report filed by MacRumors, the feature is now visible to some ...

Apple is late to the generative AI chatbot game. Its first attempt is here, however it's exclusively for offering customers tech support.

Apple is adding an AI chatbot to a 2nd app. After adding the beta feature to the Support app earlier this month, Apple is now testing Asa – the "AI assistant for Apple sales" inside its retail ...

Apple this week stopped providing human technical assistance via direct messages on X, formerly known as Twitter, in a shift away from social media ...

Apple is planning to eliminate social media support advisor roles across Twitter, YouTube, and the Apple Support Community website starting later this year, according to multiple sources familiar with ...