Uber Technologies is moving beyond its rideshare roots and venturing into the hot artificial intelligence development outsourcing market. The company's new division, Scaled Solutions, is expanding

Uber has started hiring contractors to label data for both internal business units and other companies like Aurora Innovation and Niantic.

Uber Technologies Inc.’s gig-economy workforce now includes programmers. The company is expanding beyond its rideshare roots to enter a hot new market: helping other businesses outsource some of their artificial intelligence development to independent contractors.

Irina Sedenko, principal research director at Info-Tech Research Group, said Uber’s entry into the AI data labeling market will allow it to leverage its experience working with massive datasets and technology platforms to support data processing and model development.

Bloomberg reports that Uber has started farming out independent contractors for data-labeling services as well as coders-for-hire. Uber describes its new Scaled Solutions division as a platform of “analysts,

Uber is using gig workers to get into the AI labeling business, Bloomberg reports. It’s a sign that the ridehail and delivery company is interested in expanding its independent contractor-powered business model to meet the demands of the fast-growing world of machine learning and large-language models.

Uber has introduced a new gig economy initiative, expanding its workforce to support AI development through data labeling and coding services. The company’s newly branded Scaled Solutions division hires independent contractors to handle AI annotation,