In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamar’s mega-viral hit “ Not Like Us .”

A new viral Kendrick Lamar meme called “Mustard” has been making a lot of waves on social media, in the wake of the recent release of GNX, the rapper’s sixth album. This has surprised and excited many fans,

Kendrick Lamar dropped a surprise album, GNX, out of nowhere on Friday, and we’ve already got a fantastic meme from one of the new album’s best songs. Lamar’s “ tv off ” is one of two excellent collaborations with Mustard on the record, and it’s that song where Lamar gives the legendary Los Angeles producer a delightful shoutout.

DJ Mustard has reacted to the viral Kendrick Lamar meme of him shouting 'Mustard' in his song 'TV Off'. DJ Mustard has seen the viral Mustard memes stemming from Kendrick Lamar's new song 'TV Off' from his surprise album 'GNX'.

Kendrick Lamar made an instant meme when he screamed DJ Mustard's name in "TV Off." The GNX highlight is split into two distinct parts, with a beat switch arriving just before the 2-minute mark.

Lamar’s “Mustard” shout out is all over the internet, including brands like McDonald’s, the Minions, and Shrek. There are Simpsons references, Peanuts -style drawings, and TikTok edits. A pastor yelled “Mustard” during a church service, as seen here, and even Lizzo got involved.

GNX is the sneaky latest album from Kendrick Lamar. It's a nod to his roots and new era in his career. Named after the limited edition car his Dad drove him home in as a newborn, it's his first record since leaving Top Dawg Entertainment and an extended beef with Drake.