Jaguar boss disappointed by 'vile hatred' over new car-free advert
Rawdon Glover, Jaguar managing director, told the Financial Times: “If we play in the same way that everybody else does we’ll just get drowned out. “So we shouldn’t turn up like an auto brand. We need to re-establish our brand and at a completely ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.
Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
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