For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.
The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight ...
Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...
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Opinion: The Jaguar rebrand deserves praise, not scornRELATED: What do Drive readers REALLY think of Jaguar's rebrand? While occasionally helpful for providing previews of ...
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