The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the public has not received the changes. An independent graphic designer decided to take matters into his own hands and proposed an alternative logo.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the redesign. The British company recently ditched its silver roaring big cat logo and went for a seemingly more minimalistic look instead.

Jaguar "Copy Nothing" Rebrand and Logo Change refers to a November 2024 rebranding campaign by British car manufacturer Jaguar. The campaign, which launche

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

Renowned luxury vehicle brand Jaguar is garnering backlash after releasing their latest advertisement, with Tesla CEO Elon Musk also serving as one of the critics. The influential business magnate recently responded to Jaguar’s promotional video regarding their rebranding,