There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
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