There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...