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Jaguar blasted for 'doubling down' on 'woke' rebrand
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar blasted for 'doubling down' on 'woke' rebrand: 'People have had enough!'
British car manufacturer Jaguar has been blasted for "doubling down" on their controversial rebrand, as commentator Ellie Wheatley claimed people have "had enough of woke". The company, founded in 1922,
2d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
4h
on MSN
Jaguar Is Buying Back 2,760 Faulty I-Pace EVs Over Fire Risk
Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...
3h
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Opinion
46m
Opinion
Opinion: You don’t actually care about the Jaguar rebrand
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...
5d
on MSN
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
1d
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
https//carbuzz
3d
Jaguar's New Cars May Alienate Buyers More Than Its New Brand Identity
Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...
5d
on MSN
Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
ABP Live on MSN
1h
Harsh Goenka Questions Jaguar’s Latest Ad, Says ‘Feels More Like
The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...
5d
on MSN
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
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