Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

Symbols of change represent Jaguar's fresh identity and hint at things to come. Showcasing the brand's new identity will ...

Jaguar has not sold new cars to the general public for more than a year, which managing director Rawdon Glover said was ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...