TV presenter Dermot O'Leary was back on This Morning on Thursday alongside Cat Deeley and said "I cried" as he turned into the emotional John Lewis Christmas advert

The eagerly awaited John Lewis Christmas advert is finally here with the video showcasing the magical journey of two sisters

John Lewis has released a memory-strewn tear-jerker, following a woman frantically buying a last-minute gift for her sister, for its highly anticipated Christmas advert.

The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store, the first time a John Lewis store has appeared in its Christmas ad, 15 minutes before closing time.

John Lewis has released its highly-anticipated Christmas advert: a memory-strewn tear-jerker following a woman frantically buying a last-minute gift for her sister. The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store 15 minutes before closing time.

John Lewis has released a memory-strewn tear-jerker, following a woman frantically buying a last-minute gift for her sister, for its highly-anticipated Christmas advert. The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store,