Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might

Tom Hale, CEO of the Oura Ring company says he doesn't think Apple will release a smart ring as "it's hard to do this product category right."

Oura, one of the leaders in the growing smart ring arena, claims that Apple doesn't have what it takes to make an Apple smart ring.

Oura, a powerhouse when it comes to smart rings, speculates that Apple will not introduce its own. CEO Tom Hale thinks "it's hard to do."

Tom Hale, CEO of the Oura Ring company, says making a smart ring is really hard (it must be the math involved in the project), and he doesn’t believe Apple will make one. There is no word on whether Hale had his fingers crossed when he made the statement.

Analyst Ming-Chi Kuo has a long track record of revealing Apple's plans and in a new post on Medium, he writes that the company is "making its first foray into the smart home IP camera market". He also predicts that the first devices will be launched in two years time.

Samsung’s smart ring debut put the products firmly in the spotlight, with one analyst predicting that Apple could launch its own smart ring in 2026.

Oura’s CEO expressed doubt in an interview that Apple would create a smart ring, and one of his reasons had all the signs of bait.

Apple won't release a smart ring, according to Oura CEO. Discover the reasons behind Apple's decision and its impact.