It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Microsoft recently revealed that Avowed will launch on another platform in addition to Xbox and Steam, which is a logical ...

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...