First there was reality TV. Now comes reality TV commercials. Looking to tap deeper into the youth culture, companies are taking a page from the playbook of MTV and other youth-oriented reality-based ...
Back in 2004, the Wm. Wrigley Jr. Co., makers of Winterfresh gum, began teaming up with Universal Records and Musicland to present concerts at high school football games. It built its tour schedule ...
US gum maker Wrigley will hike the prices of five of its leading brands. As of January, recommended retail prices of Wrigley’s Spearmint, Doublemint, Juicy Fruit, Big Red and Winterfresh gum brands ...
Most everyone knows that before they reach the grocery store cashiers is a plethora of "gotta buy me" stuff. Everything from magazines to candy bars to umbrellas. But one of the most intriguing ...
Mars Wrigley is an American confectionery manufacturer and the biggest chewing gum company in the world. It accounts for 35% of the entire chewing gum global market. Its iconic DoubleMint, as we’ve ...
CHICAGO (CBS.MW) - Chewing gum will get more expensive after Wm. Wrigley Co. raises the price of its major brands by a nickel to 30 cents a pack -- the first price hike in 16 years. The world's ...
Wm. Wrigley Jr. Co. is running a poker-themed collect-and-win game across five gum brands, dangling a grand prize of $250,000. The Wrigley’s Big Deal Game puts game pieces with playing card symbols ...
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