Back in 2004, the Wm. Wrigley Jr. Co., makers of Winterfresh gum, began teaming up with Universal Records and Musicland to present concerts at high school football games. It built its tour schedule ...
First there was reality TV. Now comes reality TV commercials. Looking to tap deeper into the youth culture, companies are taking a page from the playbook of MTV and other youth-oriented reality-based ...
US gum maker Wrigley will hike the prices of five of its leading brands. As of January, recommended retail prices of Wrigley’s Spearmint, Doublemint, Juicy Fruit, Big Red and Winterfresh gum brands ...