Charlotte Cho, creator of Soko Glam, says that the Korean 10 step skin care routine shouldn't *actually* have 10 steps in it. Ever since K-beauty made its way to the U.S., the phrase has become ...

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Hey, gorgeous! If you’re blessed with melanin-rich skin, you know the struggle is real when it comes to finding the perfect skincare routine. But what if we told you there’s a beauty secret that’s ...

From niche lines to global obsession, K-beauty products have become must-haves in our skincare arsenal. Here are the hero ...

Sheet masks are the ultimate lazy beauty hack, and they actually work! From hydration to brightening, here are the best ones to add to your skincare routine. There’s something oddly satisfying about ...

Keep your glow going all year long.

Both promise a skincare glow-up, but they work in entirely different ways. Sheet masks are all about hydration and giving the skin potent serums, while clay masks are the go-to for detoxifying and ...

If you’ve ever found yourself staring at a stranger’s skin on the tube because it looked suspiciously poreless and borderline reflective… chances are, they’ve either got exceptionally great genes or ...