Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

In this interview, Khushboo Chawla of Exicom discusses what it takes to market a brand in an engineering-first category, her ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

We’re in quite a privileged position really: the ability to provide objective commentary and analysis, without hidden agenda, is a rare commodity in this space, which is what makes the B2B Marketing ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

As a B2B marketing agency, we've witnessed this firsthand with our clients. One particular instance involved a business on the brink of losing its market presence. Our team stepped in, bringing a ...

In the world of B2B, that question takes on a particular timbre: on the one hand lurks the famous “nobody gets fired for ...

In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...