The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

In journalism courses, we teach that writing for the Internet requires a specific style to attract and, above all, retain readers. Be short, concise, choose an enticing title, introduce interactivity ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...