Visit Santa Barbara, destination marketing organization for Santa Barbara’s South Coast region, will host its 2025 Tourism Summit, 2-4:30 p.m. Thurs., Jan. 30, at the Cabrillo Pavilion, 1118 E.

SANTA BARBARA, Calif. – With the summer tourist season essentially starting this month on Memorial Day weekend, Visit Santa Barbara is giving its members some insights on marketing plans. An annual ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The Golden State has plenty of dreamy destinations. But few shine brighter than Santa Barbara—literally ...

SANTA BARBARA, Calif. – Visit Santa Barbara released its hotel performance data for April 2024 on Monday across the South Coast region. Below is a press release about the results: Santa Barbara, Calif ...

Press releases are posted on Independent.com as a free community service. Santa Barbara, Calif. (Sept. 25, 2024) — With the holiday season fast approaching, putting up visiting friends and family at a ...

Your browser does not support the audio element. Santa Barbara has a rep. It’s an escape for the extremely rich and Californian, an idyllic town nestled between the ...

The outdoor patio at historic Arnoldi’s Cafe in Santa Barbara makes for a serene, charming dining atmosphere. Courtesy of Mike McGinley An idyllic sunset in Santa Barbara, Calif. Mike loved capturing ...

Beth Olson Beth Olson, director of sales at Visit Santa Barbara, has been honored with a Smart Women in Meetings Award from Smart Meetings, a meetings ...

On Sunday, July 27 th Board members, sponsor families and Santa Barbara student ambassadors celebrated the four visiting Japanese students who arrived on July 24 th during their annual Samarkand pool ...

Second-ranked Ventura College football set records for total offense and rushing yards in a rout of Santa Barbara City.