According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Incrementality Testing is rewriting martech measurement by revealing which campaigns create genuine business growth beyond attributed conversions.

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

A martech stack comprises a collection of marketing technology-- martech, for short -- and tools an enterprise acquires to support its digital marketing operations. These can include CRM software, ...

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the last decade building increasingly sophisticated martech ecosystems, answering every new ...

Why let data get in the way of a good narrative? Tech stacks are going to shrink dramatically. Marketing’s tech stack is bloated compared to every other department. Shadow IT is a scourge across major ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech suite, marking a major milestone in the ...

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing ...