A dark landing page won our A/B test – here’s why best practices got it wrong

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.
Nieman Journalism Lab

How A/B testing can (and can’t) improve your headline writing

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...
Entrepreneur

4 Ways to Make the Most of A/B Testing Right Away

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...