PHILADELPHIA − A crowd waited outside Macy's for the doors to open on a cloudy, foggy Tuesday morning a couple of weeks before Christmas. Some were there to shop, but others, such as Bryan and ...

Retail media is one of the top priorities for both brands and retailers vying for customer attention in a hyper-competitive ...

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

Promotional displays are an integral part of most retail stores' marketing strategy. They serve to attract customer attention, influence purchasing decisions, and boost sales. Here are some of the key ...