While CRM magazine and the other publications under the Information Today banner have a presence on social media sites like LinkedIn, X, and Facebook, I am not a fan of social media in my personal ...

The social CRM market is booming at the moment, and for good reason. Andrew Yates, CEO at Artesian, explains how to use, social CRM to boost your bottom line Modern sales teams all have more or less ...

Move over traditional CRM. The social media has given customers the power of conversation and companies have begun to “meet” customers on the social Web, giving rise to Social CRM. Social CRM ...

Acronyms offer efficiency but maybe we should cut down on the proliferation. In my opinion these short forms seem to be short circuiting when it comes to clarity and understanding. There was a reason ...

Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and ...

Focused on optimizing the online experience around its brands, Sears Holdings has taken a big step to engage customers in a meaningful dialogue and capitalize on the social sphere’s growing impact on ...

Some retail and consumer brands now have more than one million “fans” and “followers” via social networks such as Facebook and Twitter. These numbers don’t always add up to active purchasers, however.

Is there seriously any more connection between them apart from the fact that both help businesses create more effective communication with the customers? Yes there is, and both if utilised effectively ...

Market Research Intellect valued the global social CRM tools market at $5.5 billion in 2024 and expects it to reach $12.8 billion by 2031, growing at a compound annual rate of 10.2 percent as ...

At its OpenWorld show this week, Oracle is expected to announce an upcoming version of its Siebel CRM On Demand service that will include social networking features reminiscent of consumer portals ...

Smart organizations are starting to use social media sites to actually listen to their customers, and then act on the information they receive. My colleague Brendan Read recently published a Frost & ...