A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called a ...

I love when I learn something new, like today when I learned that the Google Rich Snippets Testing Tool only works with English data but Rich Snippets in the main search results works in many many ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Use this step-by-step guide to learn the basics of optimizing for featured snippets to help boost brand reputation and drive organic traffic. It’s no secret that featured snippets are powerful. Every ...

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets. Featured snippets are probably the first ...

Opinions expressed by Entrepreneur contributors are their own. Google, in an effort to provide quick and accurate answers to questions, has been increasing their use of featured snippets over the past ...

Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. The featured snippet is still one of the SERPs’ most ...

Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up ...

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive ...

Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range ...