There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

At Snap’s quarterly earnings call yesterday, CEO Evan Spiegel revealed that Snapchat is testing ads on Spotlight, its TikTok competitor. Though Spiegel hedged that this testing is limited, it affirms ...

In another universe, this year in tech might have been defined by TikTok’s survival of numerous assassination attempts. Just as the (first) TikTok ban came down, Instagram swooped in with Reels; today ...

Snapchat adds new music features as it looks to draw in users who have grown accustomed to dance challenges and discovering new tracks on TikTok.

The following is a guest post by Matt Woodruff, co-founder and chief product officer of marketing technology firm Constellation Agency. Opinions are the author's own. As rivals to the digital ad ...

A new report from Pew Research Center sheds light on social media use and trends in teens these days. The report illuminates ...

Everyone is crying on TikTok. Don't worry: They're not crying actual tears — just ones created by augmented reality technology... found on Snapchat. Yes, a Snapchat filter is currently all over our ...

Every day there seems to be a new acronym to decipher on social media. There’s no better way to get straight to the point than truncated language. Acronyms allow us to say a lot with a little, and ...

Spotlight was introduced in November as the social media company faced competition from newcomer TikTok. By Natalie Jarvey Senior Digital Media Editor The feature, dubbed Spotlight, was introduced in ...

Scammers feed data from Snapchat, TikTok, Facebook and other social media sites to artificial intelligence programs as part of a scheme to carry out ransom crimes using fake voices and images, a ...

Australia enacted a world-first social media ban Dec. 10, blocking kids under 16 from social media, sparking censorship fears ...