According to the Parallels survey, 85% of organizations already use SaaS, but only 2% depend on it exclusively. Most combine it with VDI or DaaS, or both. At the same time, 86% of IT leaders say they ...

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The US software industry's leading advocacy group has launched a much-needed initiative to define some key metrics around SaaS. Building on work begun at the SIIA as much as a year ago, the SaaS ...

There is a truth about SaaS (software as a service) solutions that twist the definition of cloud-based technology. Is the solution offered by the vendor a lift and shift of their traditional software ...

What Is A Hybrid SaaS Sales Model? Over the years, the world of SaaS sales was ruled by the product-led growth model (PLG), as B2B technology customers sought a hands-off, self-serve experience. This ...

As has happened with so many terms in the IT industry, the definition of software-as-a-service, or SaaS, has been stretched this way and that as vendors compete to make marketing capital out their use ...

If organizations complain about per-seat pricing—that it’s unfair and outdated and doesn’t reflect real value—then why do ...

Small and medium-sized businesses (SMBs) aren't just the backbone of the economy, they're also one of the biggest opportunities for marketing agencies today. There are millions of SMBs worldwide. In ...

Launching and scaling a SaaS business comes with a unique set of financial challenges. From recurring revenue streams to churn management, investor expectations, and capital efficiency — SaaS founders ...