Pop-up stores can do a lot for a retailer, including test a geographic region, spur sales and experiment with new concepts. For QVC’s holiday pop-up house in New York City, the main goal was to ...
QVC launched a two-day holiday pop-up Wednesday at the Iron23 event space in the Flatiron District of New York City, according to a company announcement. Reimagined as Mrs. Claus' Holiday House, the ...
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