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Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Ad tech giant Taboola has struck a deal with NBC News to exclusively power all of its programmatic, or automated, display ...

A deal has been signed that will have Taboola power all of NBC’s programmatic display advertising sales, Axios reports. NBC News will leverage Taboola Realize performance ad platform, to sell all of ...

Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report from the Interactive Advertising Bureau’s (IAB) UK ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...