Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. The ANA’s “enhanced” report on ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

(MENAFN- Mid-East Info) The advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are ...

Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following ...

There are myriad opportunities for publishers to leverage the growth of video. However, warns Ron Dick (pictured below), CEO and founder, Cedato, video in 2017 looks markedly different from when ...