Urban Outfitters is placing heavy emphasis on experiences catering to Gen Z in its back-to-school campaign. “‘UO Haul’ commenced May 19 with a Manhattan scavenger hunt that led participants to a fleet ...

Yoonique is celebrating both Halloween and Christmas with adorable holiday Candy Bears, so kids can have sugary-sweet ...

UO Haul glass-sided dorm room trucks. All images courtesy Urban Outfitters. Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

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Urban Outfitters continues to hone a focus on experiential marketing with a back-to-school campaign appealing to Gen Z consumers at different stages of the college cycle, whether they be returning to ...