Video games can offer more data and metrics than pretty much any other form of entertainment, and PlayFab Inc. wants to use the power of IBM Corp.’s Watson artificial intelligence platform to turn ...

During the eight years he spent working for Seattle-based PopCap Games, James Gwertzman witnessed the company make the transition to a free-to-play monetization strategy. It wasn’t easy. Suddenly, ...

Making games is more accessible than it ever has been. There's now a myriad of game engines to choose from, most of them for free, and an equally important accessibility of storefronts in the PC space ...

Microsoft is looking to bring some gaming pedigree to its Azure cloud platform with its latest acquisition: PlayFab. When you purchase through links on our site, we may earn an affiliate commission.

Azure PlayFab recently expanded its Party plugin for Unity to support Nintendo Switch, Sony PlayStation 4 and 5, Android, and iOS. The plugin already supported the Xbox Series X, Xbox Series X, Xbox ...

As more studios launch live games that rely on always-online servers and constantly updated content, the tab to keep the backend servers running can get expensive. But that is where a company that ...

In the latest chapter of GAFAM’s continuing bid to conquer online gaming, Microsoft has acquired PlayFab, which helps game developers launch their titles online more quickly with simplified back-end ...

Developing a game is hard. Along with coding how the game’s rules or world works, you’ve got characters to model and animate, level artwork, music, voice, acting, and writing. Thankfully, game engines ...