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Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared "Mocha ...

Leatrice Eiseman, executive director of the Pantone Color Institute, explained that Mocha Mousse "expresses a level of thoughtful indulgence." She further described the color as a "flavorful brown ...

Here you have it, folks: Pantone’s 2025 Color of the Year is Mocha Mousse, aka Pantone 17-1230, marking the first time in the initiative’s 25-year-history that the company has chosen a shade of brown.

Following a year of invigorating Viva Magenta, Pantone Color Institute trend forecasters felt it was time to dial down the intensity for the Pantone Color of the Year 2024 with a softer hue that ...