If you’re a social media junkie and you’ve always wanted to break into marketing, GannettLocal has an opportunity for you. Its Scottsdale, Ariz., office is currently seeking a full-time PPC specialist ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

However, many have found success by working with a pay-per-click (PPC) specialist. If you are considering this option, there are certain areas that need to be addressed before signing a contract. The ...

The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes January the perfect month to review resumes ...

PPC marketing offers a huge array of formats, features, and options, but not all deliver on their promise. Here are five PPC tactics to use with caution. Paid search provides marketers with an ...

As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their ...