One of the biggest TV developments at CES 2025 was a new fourth-generation 'four-stack' OLED panel developed by LG Display, an independent wing of LG that provides the raw display panels for LG Electronics and other TV makers.

CES 2025, held in Las Vegas from Tuesday to Friday this week, is one of the world's largest tech trade shows where companies unveil their latest innovations. This year, among the standout announcements is an LG OLED TV, claiming to be the "brightest TV on the market”.

LG Display has unveiled its 4th generation OLED TV panel with a major brightness boost along with some interesting claims and bragging rights.

The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.