The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

LG Display has unveiled its 4th generation OLED TV panel with a major brightness boost along with some interesting claims and bragging rights.

After just two years, more than a fifth of PC gaming monitors use upgraded OLED panels, according to a pre-CES briefing.

LG's got an exciting new panel technology it's touting on its new flagship OLEDs and it might well be revolutionary for the market.

Also featuring in Panasonic’s impressive upcoming Z95B, the new panel achieves a peak brightness of 4000 nits – marking a 33 per cent increase over its predecessor – through a redesigned four-layer structure, dubbed the Primary RGB Tandem structure.

LG dropped new versions of its flagship OLED and QNED TVs at CES, and as of Jan. 16, 2023 and 2024 flagship LG models have gotten discounts at Best Buy for up to $1,500 off. In case you forgot, LG is the authority on cool screens.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.