That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...

Remember when media was media? Three television networks allowed you to reach 80 percent of the population. The Internet was still a government tool to help fight wars. Media planning was an ...

The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and ...

“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, ...

Robert Hicks of out-of-home TV broadcaster C-Screens assesses the present and near-future of AI in the media space. Is the technology ready to take over? Not any time soon, Hicks argues. AI truly blew ...

The addition aims to help marketers plan campaigns — and signal the industry that the embattled company is adapting to the current landscape. By Rick Porter Television Business Editor Nielsen says it ...

Planning is a completely different game in 2023; long gone are the days of three media channels to contend with. Speakers from KFC, Wavemaker and GroupM Nexus reveal how to futureproof media ...

ExpediteSocial's planner also offers in-depth analytics, giving users a detailed view of their social media performance. This feature aims to supply all necessary data for strategic planning and ...

Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how ...