The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Developers can now submit apps built for iOS 27 and Apple’s other new operating system releases, ahead of their official rollout next Monday.

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...

Apple has changed its App Store fee structure in the EU in a move to further satisfy the requirements of the Digital Markets ...

Apple's former marketing chief Phil Schiller reportedly wants "no part of" the company's plans to "squeeze additional ...