Loyalty programs are evolving beyond traditional points and discounts, with brands now focusing on enhancing customer ...

The home goods retailer conducted customer research and focus groups, as well as CRM and behavioral testing to create the new ...

Changes to MyMcDonald’s will work to increase frequency with existing members while driving interest from lapsed members through additions like tiers and personalized experiences.

The digital lender aims to drive relevancy with customers’ everyday spending through the addition of a rewards program, ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep them indefinitely; they often expire. Many businesses are offering paid ...

Loyalty and rewards programs do produce real results, and customers get genuine value out of them. But the pattern above ...

The weakness of points-based loyalty is that competitors can easily imitate points. A rival can match a discount or a tiered program. Benefits may influence behavior, but they rarely create durable ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

The program gives members access to over 8,000 properties worldwide, great perks like upgrades and free stays, and consistently outperforms its competitors.

Petco tried to save customers money — but it ended up costing the company millions of dollars - Petco executives also ...

Customer loyalty can increase revenue, improve sales and enable business growth, so organizations have begun to focus more on these strategies. Customer retention is an organization's ability to ...

All card rips made in the new ClutchPacks mobile app will automatically enroll users in the loyalty program. Released during ...