Add Yahoo as a preferred source to see more of our stories on Google. Under Armour is toning down its logo placement on some key shoe silhouettes as it looks to get consumers interested in wearing its ...

Sports apparel brand Under Armour has sent a cease and desist notice to independent streetwear brand Vice Lair over an alleged similar logo design. While brand design disputes are nothing new, it's ...

Colorado coach Deion Sanders signed a declaration filed in court that counters a lawsuit filed against him over his 'Prime' logo ...

Under Armour has built itself into a sportswear giant thanks to its devotion to developing cutting-edge performance technology. Today marks a new chapter for the American company as it is stepping ...

Burke Mountain has debuted a new logo under new ownership, ahead of the 2025/26 ski season. Ahead of the 2025/26 ski season, Burke Mountain’s branding has gotten a little *glow up.* The Vermont ...