Lego Smart Brick Hands-On: The Unknown Play Experience Is a Feature, Not a Flaw

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

I played with the Lego Smart Brick

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

I played with the LEGO Smart Brick — my early verdict of LEGO's most controversial change in years

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LEGO Says Smart Brick Is 'Here to Stay,' and Responds to 'Questions and Concerns' Around Abandoning Non-Digital Play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.
Gizmodo

Exclusive: The Evolution of the Minifig

We have worked with Lego to painstakingly collect and catalog almost every minifig ever produced into a photographic timeline. You will be able to see the evolution of the iconic figure starting ...
Wired

The Lego Minifig Turns 40

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