Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy ...

While Bricks & Minifigs is a franchise, the store on North Freeway Road is the only location in Pueblo. Jon and Ashley ...

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...

"For a lot of households, the song "Let it Go" (from "Frozen") was on repeat," said Jessica VandeLeest. “In our house it was "Everything is Awesome" and we didn’t mind at all.” That second song is the ...

This makes for the perfect toolkit of creativity for any youngster getting into Lego for the first time. Let them discover the fun of Lego on their own with the basics. Kids can stay busy for hours.

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. LEGO isn't the only snap-on brick system that's on sale on Prime Day. Sure, ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

WIXOM — Owners of the newest toy store in the area, Bricks & Minifigs Novi, don’t care if you’re 2 or 72. You just need to be a Lego fan. “Lego is an ageless toy that appeals not only to children, but ...

When it comes to Lego, if you know, you know. And in the Tri-Cities, people who know the plastic brick construction toys know Mike Thomas, a Kennewick enthusiast who turned most of his garage into a ...