L’Oréal Groupe unveiled AirLight Pro, a sustainable hair dryer that can adjust to the type of hair it’s drying. L’Oréal Groupe CEO Nicolas Hieronimus made the announcement in a keynote speech today ...

L’Oréal is giving the hair dryer a long-overdue makeover. “Over the last 100 years, since the first invention of the hair dryer, people have been drying their hair in the same way,” says Guive Balooch ...

Even if you don’t give into beauty trends, you probably own this invaluable beauty tool: the hair dryer. Historically, they’ve been large and loud. Now, however, a new generation of hair dryers are ...

For greaseless, glasslike shine in mere minutes, snag L’Oréal’s Glossing Lamination Hair Mask at Amazon. I’m stockpiling the treatment while it’s a mere $10. Shop more smoothing options, including ...

L’Oréal is shaking up the beauty world by introducing its latest innovation, the AirLight Pro, at the 2024 CES Convention. This groundbreaking hair dryer has ignited a buzzworthy conversation due to ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

Salon stylists may not be known as early adopters of new technology, but L’Oréal is targeting them with its virtual reality hair education program in a partnership with 8i and hair care brand Matrix.

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...