This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

Normally, we’re not particularly keen on brand-name products, but this is a phenomenon that has been perpetuated since Ivory soap was first marketed in 1879, and until recently, the reasons for ...

For the second time in 60 years Procter & Gamble, makers of Ivory Soap (“It Floats”), faced the embarrassing situation. A customer had sent in a bar that would not float (TIME, Oct. 2). Last week the ...

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An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...