61% of surveyed consumers said they would be more likely to buy from a brand that uses immersive technology, such as augmented and virtual reality (AR/VR) and 3D content, according to Accenture ...

As visitors emerge from a darkened entryway, the noise and bustle of the city transforms into a vibrant, enthralling realm within Boston’s WNDR Museum. Visitors are greeted with a fantastical and ...

Following in the footsteps of ILM Immersive’s (formerly ILMxLAB) “Vader Immortal” game and the company’s virtual reality experiences “Star Wars: Secret of the Empire” and “Avengers: Damage Control,” ...

Aslanyan is the Head of Growth for HTC VIVERSE an open, cross-platform metaverse to create, connect & explore immersive worlds. Immersive storytelling blends technology and narrative to create ...

Claiming the technology could be a game-changer for training and development in any industry, BT has launched Immersive Spaces for business and public sector organisations, creating what is said to be ...

If you’re looking for an alternate reality, you’re not alone. Immersive experiences have exploded in recent years, allowing us to plunge ourselves into different times, elaborate locations and even ...