Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

When it comes to launching a product, finding ways to stand out from the competition is essential. For many e-commerce platforms, differentiation comes from finding elements that make your product ...

I am the Vice President of Product Marketing for ThroughPut Inc., an AI-Powered Supply Chain Software Company based in the U.S. and Germany. Marketing a company is a critical part of raising brand ...

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The venture firm is making instructional materials from its selective startup accelerator available to the public for the first time. Sequoia Capital is one of the best-performing venture firms in ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Successfully developing products for global markets requires combining technical expertise, regulatory know-how, and a deep ...