Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors ...

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on 4 common retail market segmentation mistakes that you ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This ...

No one likes compliance training, but Ethena aims to improve the experience for everyone involved. Join Ethena’s CEO and co-founder, Roxanne Petraeus, and Homebrew’s Hunter Walk on this TechCrunch ...