Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

According to Levinson, educational case studies offer nuanced lessons for everyone. The first step for many people is ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Research assessment exercises have turned impact into a means to an end. Instead of writing a good story, do good work for ...

While it might be an overused phrase — “no need to reinvent the wheel” — there is a lot to be learned from others who have tackled and found solutions to safety issues that many companies face. In ...

As HCPs seek richer learning experiences, interactive patient case studies are bridging the gap between data and real-world ...

West Coast Modernism took hold in post-WWII with the “Case Study Houses” program. West Coast Modernism took hold in Southern California when Arts & Architecture Magazine sponsored the “Case Study ...

If you’re an intrapreneur — or aspire to be one — this episode is for you. In 2014, Deloitte launched Pixel to facilitate open talent and crowdsourcing for client engagements that need specific ...