Even the most compelling story will fall on deaf ears if it’s not backed up by data and proof. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, ...

Learn practical, easy-to-use strategies to attract the right customers for your business—and keep them coming back for more. You’ll learn how to identify who you really want to serve, what those ...

It is a well-known fact that every business owner’s joy is to see more and more customers patronizing their business. Luckily for business owners, the process of attracting customers has just gotten a ...

The growth of quick-service restaurants has been staggering over the last few years. While it’s easy to praise technology and the rise of online ordering for this, many other factors have contributed ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

American Express launches a TikTok partnership and content hub where big influencers teach small businesses how to reach Gen Z and Millennial shoppers. Designed for brands that are new to social media ...

Use this framework to mitigate the risks. by Ryan Hamilton and Annie Wilson In response to the intense pressure to grow, many companies seek new kinds of customers. A broader customer base seems as if ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. In order for businesses to grow, they need customers.

In the fall of 2015, my recently launched New York City-based presentation software startup, Slidebean, hit a milestone two years in the making: We reached 100 customers on our platform. Whooo! For a ...

We all know that Black Friday and Cyber Monday mean big business for retail sales, and these two anchoring days have created an entire weekend of sales opportunities. Retailers make special efforts to ...

To stay competitive in the crowded fast-casual segment, toss out traditional marketing tactics and think outside the box to attract new customers. Increasing demand for high-quality, fresh ingredients ...

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